I'll probably be doing it even though I can cycle along the majority of the route any time. The start is only 10 miles from my front door so is considerably cheaper than a trip to Italy or Belgium (much as I wish I had the time and money to do these too).
It is pricey, but I'm sure it will be good. The people behind it normally put on a good do and I'm saying that not only as someone who knows the organisers, but someone who has done some of their events before.
I also know how many man hours has gone into planning this event and it wouldn't surprise me if they have had to buy the rights to use the name too.
As per the comments regarding the UK etape events. None of the entry fee goes to Marie Curie - they raise their money from sponsorship on the back of these events: http://www.cyclosport.org/26-Jun-2012/n ... tions.html
I might be up for the Cotswolds too - I'm planning on doing a CX race the following day so I'll see how my legs feel. I've done the Peak and Hereford / Gospel Pass Retro ride this year and they are cracking events.
Too many hills - too little timehttp://velotastic.co.uk