I think what you have to ask is this a ride for retrobike fans run by retrobike fans ?? or is it being run for retrobike fans by someone who wants to make some big bucks ??
We have the same thing in North Wales with the Sportives that have sprung up being held, most cyclist think that they are making a good £60-£80000 profit on each one. I myself would not pay to ride around the roads where I live , but plenty of people do !!!
If it is a franchise then it looks like its for profit...
Wow, didn't realise there was so much to be made from organising a bike ride! I thought it would be a tight margin sort of business...
I don't necessarily have an objection to them making a profit if some of that goes back into
the local community somehow. Both the Eroica and Retro RVV have had some connection to
regenerating the areas they are based in.
I've not seen any evidence of that in relation to Eroica Britannica, apart from some marketing guff about 'identity, community, territory' or some such.
Like I've said before, I think they could do more in this respect and I'd change my attitude to the thing if they did.