You mean Wiggins' bike? I think it will - it's hard to know now what will be classic later (unlike some limited editions etc) but why not his bike? Merckx had his orange Merckx and Hinault had his blue Gitane and Coppi had his celeste Bianchi. I can see Dogmas being sold in years to come as Wiggins replicas, complete with Sky apparel etc.
Just my opinion on the other hand - I think those wavy carbon Pinarellos are pig-ugly...
"The champions have better bikes, more expensive shoes, many more pairs of cycling shorts than we do, but they have the same roads" - Tim Krabbé