You're absolutely correct, you didn't mention the TdF I did merely to make a point about marketing and pro cycling. The TdF being the"model"for pro cycling as a global marketing tool.
Perhaps while we're quibbling, we should perhaps substitute"marketing" for"promotion"when referring to pro cycling and this subject in the classic period (say before 1987).
To save argument, I'll concede that professional cycling has undergone a transformation from an international promotional
tool during its classical period to a global marketing
tool today, if you'll grant that international
(referring in each case to some subset of terrestrial markets) and promotional
(referring to the act of selling) are, respectively, broad synonyms.
While you've got your thesaurus out, look up material
Then explain to me the difference between a kid in 1999 who bought a Giant TCR because Jalabert rode one, and a kid in 1966 who bought a Peugeot PX10 because Merckx rode one...
Banesto is a medium-sized Spanish bank
> There was the early wave of the English speakers
Zimmerman, Opperman, Major Taylor
Calmes dans le demi-jour
Que les branches hautes font,
Pénétrons bien notre amour
De ce silence profond.