I just looked, expecting to see a sweat covered tanned buff physique with lycra barely hiding the suggestion of a lunch box, but no, just some pastey white guy no different appearance to many others on what is clearly seen to be a bright sunny day,(not sure about warm if it's Yorkshire). Wtf is wrong with that picture, why the concern ? Ah, I get it, but perhaps that is saying more about the viewer if they find the image questionable.
But aside from that, a 24 inch year wheel, the benefits are obvious, but why was the idea not taken up ?