Purple was cool, BITD, for about 7 months, then, as Jez says, we all went overboard for purple-everything and killed it stone dead.
By varying colours, the anodised fad was extended and exploited by 'lesser' brands like Tektro and Fred Salmon(!) for another two or three years. The next aesthetic anodised peak being the rasta combo, much, much later - with the only exponent of tasteful contemporary anodising being, of course, Chris King.
Now, in today's retrospective landscape purple is very, very cool - partly because it is the
most evocative retro-MTB colour, the colour that goes further than any other in getting people to recall their days in the saddle - 'ooh, I used to be a mountainbiker...' - and partly because it's actually quite hard to find these days.
How can this be so, when we pretty much sprayed it on everything?? Maybe purple got all used up by Prince or Warp on their record sleeves..??
I have to declare my personal interest here - the Buck Shaver is an unashamed homage to purple...
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