Custom, yeah baby!
Of the 8 proper bikes I have had (i.e. bought as a bike not as a toy) only 3 were bought complete, and then they were upgraded as components wore out / I had a birthday / christmas / pocket money!
The remaining 5 were bought as frames and built up, talk about soul! In love the fact that every bike I have ever owned refelcts ME and not Raleigh / Shogun / Orange / Kona or whoever's idea of the ideal spec.
Oh, and most of my bikes have a custom (but still period and in keeping) paint job, Check out my Kona in the gallery...