I think i know what you are getting at. Gary fisher was/is one of the brands that went 'really commercial' offering bikes that offered budget stuff on many different models in all years. Despite how, when or who pedalled the brand. no pun there!
So, compared his pals bitd that do/did bespoke fabrications, you could say Gary's name was more commercial and, still is. Thus he is more associated with local bike shop offerings. Gary fishers' name is on plenty of top machines though, like the
AL-1 and mt.tam.
Before having a mosey on here back in 2009 i knew nothing of tom ritchey, joe breeze but, i could have told you a thing or two about a tassajara, greatful dead or piranha.
that's enough to reflect exposure to the bicycle retail industry whilst city/semi-rural living.
Above statement is a loose perspective of my own. The nearest bike shop that flogged fisher bikes was 20 miles away from me. As for walking out of a LBS with a breezer, ritchey, chris chance, bontrager.....you get the picture.
Ride yorkshire and the north east
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