OK, here is my 2 pence worth:
I have owned both brands and at the time made an informed decision about buying the bike. If i really had to choose just one now it would have to be ............ neither.
There is no way you can separate the 2, they both did different things in different ways. The 'KONA' brand came from good solid backgrounds; it had the builders of legends and the history already in place.
The 'ORANGE' brand came almost from nowhere, they did whatever they could do to get sponsorship initially as Tushingham, then when they started to get a toehold they branched off and took a chance.
As for 'Yoofs bike' this was the brand that brought honest affordable frame design to the masses, the first I think to market the slopping top-tube through main stream shops, not custom made efforts.
As for 'Garden shed operation', they where entrepreneurs that where forging new ways and design/paint by a UK builder, they have forged history in what they have done.
So I couldn't possibly choose just one, maybe next I’ll do a hybrid Kona/Orange mix see how that turns out.
That is my opinion, and I’m sticking to it.
Previously owned in order -
Raleigh Maverick, Dawes Wildcat, Explorer, Techium, P7, Clockwork, Explosif, Kirk, MS, Cro-mega LX (non e-stay),Rockhopper Comp FS, Blackstar, Explorer, Al-mega DX, Courier, Alien SP, Tomac TAOS, On One Scandal, On One 456.
1985 Raleigh Maverick - 2012 Giant TCR Advanced - 2007 Clockwork 3/200 - 2015 Cube Ltd SL 29er Blackline.