Barnoldswick. It just sounds like a Northern village name. I can’t hear it without thinking of a northern accent saying it. The kind of place you find in a rom-com where Cameron Diaz goes to find herself but finds Ewan McGregor instead. What you actually find in Barnoldswick is Hope.
Pulling up at the house of Hope is quite different from most of the British bike industry I’ve visited. It’s, well, kind of American actually. At least in appearance. Kind of huge in presence and neat in display. You’d never think this gentrified modernised church of British bicycle family silver was actually made in this incredibly smart building, it’s just too nice, too neat, too, well, American. But this front of house is entirely appropriate. To the founders, to the workers, to the ethos, to the product. (more…)